3 Things Every Roofer Should be Doing in 2014
Do you want to sell more commercial and industrial roofing projects this year? We want to help you grow the commercial roofing and industrial roofing side of your business in 2014!
Every business faces obstacles. It is up to you to re-evaluate, refocus and reshape your business plan to succeed this year!
Just the simplest 3-step-plan can drive sales to another level for you in 2014. So, read on and think about the changes that you need to make for a better bottom line this year. Roofers and Roofing Contractors, we are talking to you!
We are asking you to stop for a moment to re-evaluate your approach for what you are trying to accomplish. Are you going after the relationship, the repeat customer, or maybe you desire to do more school roofing projects or school housing roofs?
For example, SureCoat Systems sells solutions. We help to develop many of the waterproof coatings that we then distribute throughout the USA and internationally for the complete building envelope. Based on their research for solutions building owners call us for their water intrusion problems after others have failed. We serve those with concrete, metal, wood, single ply, stucco and all types of flat roofing problems. Here at SureCoat Systems, through education and field testing, we solve problems that have been ignored by the industry for decades.
This is a great time to reflect on your accomplishments in 2013 before making any changes to your New Year’s Business Plan. There is no better time than now to put your forethought ideas to rest and precede the competition in your area!
1. Evaluate your current business model. Break it down and look at it. Become aware of what you have been doing until now; identify any weakness in it. Is there a procedure in place to keep leads from falling through the cracks or from missing follow-ups? What has not been working and needs to go this year?
2. Identify what has worked in your current plan. Research it and see if anything is changing that will affect what you have been doing until now. Social media is an ever-changing example of this. We went from optimizing our search-engine ranking with keywords on our website to using hash tags in social media posts. Do you even know what a hash tag is?
3. Talk about it! Reach out to others. Ask other professionals in your field what they are doing. Ask what is working and what’s not. Social media is a great place for this. Linked in, Google, Facebook and Word Press are all great places to start. Look for a page, group or forum where others are discussing construction, waterproofing or roofing. You may be surprised at how much we are able to help each other without ever meeting. This is a win-win for everyone! With all the blogging and social sites available at your fingertips these days, your resources are unlimited.
What is your vision for your company? What are your goals this year? What is working for you?
We want to hear from you! Contact us at firstname.lastname@example.org