Hotel in Memphis keeps 23,000 SF of Roofing out of Landfills


Date: July 2, 2015
Contact: Jamie Barnett, 877-823-7873,

Real Value Inn and Suites of Tennessee saved 23,000 SF of roofing from landfills near the Memphis International Airport.





imagejpeg_0 (13)


Memphis, TN – What is a roof restoration system? When considering restoration of a commercial or industrial low-slope type roof such as a Built-up roof (BUR), there are key components that must be researched to ensure that you are choosing a true “roof system”.

1. Preparation – Clean the surface to be restored. Preparation is as much a part of a roof restoration system as it is painting a car or sealing a concrete floor. You must first clean the surface to be restored. Anyone who says you don’t have to clean the surface first likely has little experience with coatings or roof restoration systems. It is only a matter of time before a coating material will begin to peel and delaminate when installed over a dirty or oily roof surface.

2. Quality Products – A true roof restoration coating product will have a perm rating of less than 1.0. Anything higher than this is not considered waterproof. Moisture will permeate through a material with a perm rating of 1.0 or greater even if all the other steps have been completed thoroughly. The coating material should also have an elongation of 350-450% and a tensile strength of over 400 psi.

3. Reinforcement – Don’t disregard this step. Does it take a little labor, yes, but this is what makes the roof coating system an actual “roof system” and not just a roof maintenance painting to be performed every year. There are several types of reinforcement and not all are equal or have the same purpose. The purpose of reinforcement in a roof restoration system is tensile strength. This is not to be confused with fabric used to keep oil and water (emulsion and acrylic) connected.

4. Support – Customer service and installation support are as much a part of the roof system as the contractor installing it. Anyone can sell and ship you materials, but are they there when you call them for support while on the roof? A company that sells a restoration system and not just products will be able to offer you support because they are part of a team that offers you support through the installation of their roof system and not just sales representatives.

Take it from the Real Value Inn and Suites in Memphis, Tennessee. The Real Value Inn recently completed the installation of 23,000 SF of the SureCoat Roof System over a BUR. This hotel roof was leaking throughout at only 15 years of age. The winter of 2014/2015 had the owner of the Real Value Inn getting quotes for a new roof. Their many previous attempts to fix and repair the roof leaks with tar patches had failed and so Mr. Kaushal, General Manager and Owner of the Real Value Inn, sought out new roof alternatives.

So why choose a roof restoration and not a new roof? The number one reason is to avoid the down-falls of traditional roof replacement. Eliminate seams, welding and the same roof leak issues encountered with the existing roof. Other costs eliminated with a roof restoration compared to a new roof installation are the expenses of tear-off, down time and disposal in landfills.

There are hundreds of coatings on the market today but very few are recognized as roof restoration systems. The majority of these coatings are to keep UV off of an unstable traditional roof system. The main problem that we have encountered is that these reflective roof coatings are being sold as waterproofing or roof systems when there is no “system” to them whatsoever. When researching, evaluate the Technical Engineering Data testing. You will easily see that the ASTM and other testing results prove that they are in fact not waterproof at all.

After having performed his research, the owner of the Real Value Inn decided upon the SureCoat Roof System. Being that the hotel was facing severe roof leaks due to freezing temperatures in the winter season, the SureSet option allowed this roof to be sealed and reinforced in a much shorter time period so that the business could continue to operate and rent out rooms to their new arrivals. Located near the Memphis International Airport, leak-free rooms and minimal down-time was of extreme importance to this family-owned business.

When interviewing Mr. Kaushal, General Manager and Owner of the Real Value Inn and Suites, he stated “Really Jeff Cyran, Installation Tech Support of SCS, helped my contractor, to complete the project. The roof looks brand new and has NO LEAKS! The contractor did a great job with this easy to use material and technology developed by SureCoat Systems.”

When asked why SureCoat and not something else, Mr. Kaushal stated that he really liked the process and the material after trying it out and comparing the SCRS to other competitors products.

You can find the Real Value Inn online at or contact the owner by emailing

Questions or comments about this article can be sent to Please visit us online at for more information about our waterproof roof restoration system or call us today at 877-823-7873.

About SureCoat Systems

SureCoat Systems specializes in waterproofing systems for industrial and commercial flat and low-sloped roofing, exterior walls and concrete. SureCoat Systems have developed an exclusive line of waterproofing products that conserve on energy and protect buildings from water intrusion! Visit to learn more or call and speak with a waterproofing specialist today at 877-823-7873.
This entry was posted in Hotels, Monthly Newsletters, Project of the Month and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s